SEO in 5 minutes...

So you want to get into SEO and you have got no clue, what will you do? Raise your hands and give an excuse, or manage something quickly before you can spend some more time and learn the details of the trade? Business competency lies in venturing out into new areas, so if a client wants to give you business, would you want to stay away from it? (Unless the client is offering you a SEO project and you are into selling Dog-food). So, next time when you are in a business meeting and the client is talking about outsourcing the SEO project to someone; it would be better if you can quickly chip in, instead of dismissing the talks and thoughts because your IT off shoring department doesn’t have the required capability.

So you hear the word SEO—it is not the name of an intergalactic carrier—coming back to earth, it is much much simpler than that. Search engine optimization.

“What the hells is that?” you ask. Simple—If you have a website, and you want that website to be found out when people search for something on the web using search engines, then these [optimization] procedures can help (yes, it doesn’t mean that you can just have a website without relevant information and make it popular among people).

So you have got a web page? And what do you intend to market on that page? Think about it, find more about it using some search engine, and please write it down. With some hit and trial, you should end up with a pretty good title for the thing that you are trying to sell or market. Since you already know what you are selling, you might also want to write down a good description of your services using the help of a good writer.

Now it is time to get some dirty work done—if you see lot of things on the page that do not make sense, make little sense, or there are some supposedly flashy things which can be either improved or can be done without, then please do so. We are told that such things are not good for “optimization”—yeah, whatever the hell that might be. But, lets not be bothered by words here, looking at it (the site) closely, chances are that you might be convinced that such [irrelevant] things were after all hampering the usability of the website and also distracting the users. Believe me, you have already done few things that people on the SEO planet call “ optmizae proceduarae thy on-paiger”.

So do you know any other company that is also selling Dog food? Do they own a website? Try to share link with them. Is company too fussy about the dog-links? Simply go to a discussion center on the web where people currently are fighting about which dog-food is best for their dogs. Join the group discussion, throw a piece of advice, and provide your company address. Congratulations—you don’t know what you have done!!

This article is not a replacement for the huge information base related to SEO, but if you are just looking to know what is this so called helluva-SEO, then I hope it answered few of the questions. The other side of 5 minutes… to be continued