Choosing the right phrases—the synonym tool...

Understanding keywords is important, but more important is understanding what people are searching for? A major part of that includes finding out the variations of keywords that show up in searches all the time. SEO analysts sometimes even advice people to target the right synonyms of their business areas, instead of the main keyword (and they aren’t kidding).

This is especially true when one is trying to optimize businesses that are found in the Google local listings. Lots of people searching there search with descriptions and sometimes categories of business. Understanding those categories and phrases is key to ranking well in the maps.

Look at the Categories above, it is sometimes important to know the right category, than what you think is the right category for you.

On the same lines, Mike Blumenthal has put together a great tool for searching the right keywords/synonyms. The synonyms are taken from the Google’s database and provide great value to SEO analysts and local seo experts.

The search clearly highlights the most searched synonyms for the main keyword. Play around with it and let me know how useful you find it.

WP Greet Box...

This plugin lets you show a different greeting message to your new visitors depending on their referrer URL.

Microsoft Loses Stalwarts; Yahoo recruits Lamkin...

The cyber world is a place of continuous change. Here new developments happen almost everyday. Currently a few new developments that have taken place in this cyber zone are centered on Google, which is the most popular search engine. Two of its main stalwarts have resigned. They are Douglas Bowman, and Priti Choksi. The former was a designer with the search engine and the latter was one of the directors of strategic partner development.

The reason behind Bowman’s resignation was the sites too much dependency on data. In his website Bowman has said that the search engine had a “design philosophy that lives or dies strictly by the sword of data.” He thought that this too much dependency on data has made it difficult for the company to make “any daring design decisions.”

Currently Bowman is with Twitter and he has joined this social media site as a Creative Director. According to his blogpost he is gearing up to satisfy the wide range of Twitter users with his creative vision that will give the site a look that is a combination of simplicity and user-friendly features. A person who has worked with Wired before joining Google it was a tough task to sacrifice creativity and bow to the somewhat boring practical data centrism.

This once again raises the age-old fight between pragmatism and creativity. This also shows that in the Internet world it often becomes quite difficult to balance the two. At the same time, some companies have to understand that to bring more variety and show more imagination they have to take risks that might not be supported by dry data.

Priti Choksi, on the other hand, has joined Facebook and from now on she will be the head of business development in that social media site. It was Ms Choksi who played a great role in distributing the Google Toobar. It is also sad that another reason behind her leaving Google is the lack of development in the company’s stock for past two years. She will be able to own some private share in her current company.

The cyber world also saw another search engine major Yahoo recruiting Bryan Lamkin who was an executive with Adobe earlier. He is going to replace Scott Dietzen. Lamkin will join Yahoo as an SVP. He will handle the application products department.

But the most significant news is that of the departure of Greg Linden from Microsoft. The reason of his leaving lies in the decision that the company took to wrap up a large part of its Live Labs. Finally, Mike Jones too has joined MySpace as the COO of the company. He was an executive in AOL.

All these may seem like too much for one weekend but this is how the things unfold in the cyber space. Most of the times they are sudden and unpredictable. That is why it needs more of our attention. The Internet and the search engines churn out revenues worth in billions and that is why a continuous watch on them is a must. So, we know what else is developing.

Top 29 Document sharing sites for back links...

1. http://www.box.net/
2. http://www.esnips.com/
3. http://www.divshare.com/
4. http://www.4shared.com/
5. http://www.gigasize.com/
6. http://www.yudu.com/
7. http://www.calameo.com/
8. http://www.docstoc.com/
9. http://issuu.com/
10. http://www.edocr.com/
11. http://www.gazhoo.com/
12. http://bookgoo.com/
13. http://www.keepandshare.com/
14. http://docs.zoho.com/
15. https://www.gotomyfiles.com/
16. http://my.huddle.net/
17. http://www.twidox.com/
18. http://pex.webexone.com
19. http://www.docuter.com/
20. http://www.slideboom.com/
21. http://www.slideshare.net/
22. http://www.authorstream.com/
23. http://www.slidelive.com/
24. http://www.slideserve.com/
25. http://www.scribd.com/
26. http://www.myplick.com/
27. http://www.slideburner.com/
28. http://pdfcast.org/pdf/
29. http://www.re-pdf.com/

If you feel that you can add on to this list , please drop it in the comment area. Our back end team would check the site before adding it to the list.

Need for Multilingual Skills to expand BPO Industr...

Currently the worth of the Indian BPO industry is $4 billion and most of their businesses, about $2.2 billion, have come from the USA. However, with the expansion of the BPO industry various Indian multinational companies are now trying to set up their base in European and Latin American nations. This is the reason that the need for workers who can speak multiple languages with equal fluency has increased drastically. And unfortunately this is one area where the Indian BPO faces some serious challenges as it lacks workers who have that kind of linguistic skills.

There was a time when recruiting people who are fluent in English guaranteed good business to the BPO companies. But now they have understood that in order to increase their revenues during this period of recession they have to concentrate on the European market as well.

Considering the current situation companies will do better by hiring people who are fluent in Spanish. This will help them not only to secure prime businesses in Latin America and Spain but also counter any competition that might arise from the Philippine BPO sector. Spanish is spoken in 20 countries including Latin American ones like Chile, and Mexico. As Philippines have a good number of Spanish speaking people in its workforce, Indian MNCs desperately need its workers to learn this language in order to survive in this competitive market.

This is the reason why various companies are now training their employees in Spanish languages. There are now Spanish teaching centers in Indian metros like Mumbai, Bangalore, and Delhi.

Apart from Spanish, employers are looking for people who can converse well in French, German, Russian, Dutch, and Italian. Companies like Oracle, Infosys, Hewlett Packard, and IBM are recruiting such people who are well versed in any of the above languages apart from English.

Companies like Tecnovate have recruited foreigners to bridge this cultural and linguistic gap and to continue with their expansion plans in Europe. This is a company whose employees can greet you in nine language that include French, Finnish, German, Swiss German, Swedish, Norwegian, Spanish, English and Dutch.

Taking a look at the revenues earned by some of the companies in North America and in Europe in the year 2008 will give us a clearer picture:

SubmitStartup – To Provide Netpreneurs with ...

The objective of SubmitStartup.com is to provide Netpreneurs a common ground to seek reviews from startup blogs where they can choose the most suitable blogs to launch their startups.