India Implements New Methods, Improves Growth...

The year 2008 was not too bad for the global IT sector because it saw a growth of about 8.2 percent. This happened even after the onslaught of the economical meltdown. This helped the whole industry gain a good amount of profit. The profit reached to a good sum of about $ 806 billion, which was a definite increase over the earning of 2007. That year the global turnover was $ 745 billion.

In this global high India too managed a growth of about 12.9 percent. It is true that the suddenness of recession hit India really hard but it has worked out the ways to get out of that scenario and one of them is innovation. That is why many BPO companies want to see its managers to become more innovative.

That is why there have been several tests by various organizations to gauge the kind of innovative thought that various BPO workers and managers have. After all it is the manager who is supposed to lead the path and help the company get the desired result.

In fact mere cost saving is not enough. Right now companies believe that they need to do something special and find out innovative means to solve a problem or deliver a project. Without this combination, cost saving and innovation, no company can survive for long in the BPO market under the current economical circumstances.

So, right now all Indian companies are trying to focus on innovation. In the recent strategy summit organized by Nasscom almost all the major companies have agreed on the necessity of this innovativeness.

This is not all the Indian BPO industry experts say that all the companies need to utilize their resources and infrastructure to its ultimate level. And only then can they expect to get improved growth rate.

Apart from innovation BPO companies can strengthen their base in the domestic market even more. Going for cloud computing is another option to cut cost but preventing lay off. Already the industry has seen even less than one percent lay off of work force in the sector.

Infosys is currently making an attempt to venture into the rural areas and establish its offices there. On the other hand there are various Indian institutes and open universities that are providing curses related to BPO industry. This will help prepare students in the nitty-gritty of this business and will also save the company’s money that it spends in training new recruits.

And all these efforts have already paid off. India has secured a growth rate of 37 percent. This has helped it gain a revenue of $ 14.7 billion this year compared to $ 11 billion it managed to accumulate last year.

Thus Indian BPO saga continues to be a successful one despite the down turn.

Tips for Making your Small Business Draw Attention...

If you are a person who is opening a small business and want to generate some big time attention then there quite a few steps that you can take. In fact a look at the business world will tell that it is the small companies that are getting the maximum attention. Now to get this attention these small companies are using various kinds of innovative methods.

Blogging is a very good and effective method. In the US this is a common trend. In that country company CEOs participate in blog writing activities. These days this same trend has gained popularity in India. Many CEOs who head start up businesses spend some time writing blogs.

According to these CEOs these blogs help them to keep in touch with their customers, get the attention of various venture capitalists. Many people have come to know about a new company through these blog write-ups.

The more you share your opinion and the vision of the company the more chance you will have to generate attention and possible clientele. Moreover, these blogs are accessible all the time.

You can also take the help of other media to get your small business big time attention. Using print and electronic media simultaneously will give you the opportunity to publicize about your business in a better way. Let everyone know why your company is unique and what its USPs are.

It is true that generally small companies do not have too much money to spend on lavish advertisements but you can compensate that by focusing and planning an ideal positioning of the advertisement.

Make sure that your message varies from media to media that is why it is important to seek the help of a person who has prior experience of working with a media house. He will suggest you how to go about the positioning and how to make best use of various media.

Many people also advertise about their small businesses in various social networking sites. This helps them in getting the attention of a large number of people. You can also write newspaper articles that will help you to project your idea and thought on various matters of the industry.

It is also a smart idea to publish your write-ups and your advertisements in small magazines and other small publications. There will be people who have access to these small publications and they will come across your words.

These few steps will help you to make your small business public.

CEO’s Blog New Trend in India...

It always helps to share your ideas and thoughts with the world. That is exactly what CEOs of some of the Indian companies are doing. These top management officials are writing blogs to talk their minds on various issues that can range from a particular topic to some important information about their companies. Generally new startup companies are indulging in this practice and trying to share ideas.

The list of the companies indulging in this practice also includes some IT companies. These companies bring into the table their unique ideas. This is a practice that is quite common in the US. It is seen that this trend has already helped a few companies in improving their strategies.

Some CEOs are finding this tool to be quite useful in order to communicate with their prospective clients or to get immediate feedback. In fact some find it a way to get the attention of Venture Capitalists.

Cogzidel is an outsourcing company that deals in providing various HR solutions to its clients. It is through its CEO blogs that this company gets in touch with its customers and tries to know any specific feedbacks.

However, there is a rule of thumb that one has to follow before they can continue blogging. There should not be any proxy writing. People who regularly log in this section advise that this is a kind of writing that a CEO is himself supposed to write. It should reflect his perception about a particular matter.

Not adhering to this rule would mean complete waste of the platform. Thanks to this new and immerging culture many CEOs to reach out not only to his customers but also to his or her staff. He or she can also talk about his or her philosophies, work ethics, and values. The practice definitely gives the CEO an approachable personality.

These blogs also help in building a solid customer base. It is also a great tool to keep all your customers in loop about the recent developments in company. It would be really nice if every CEO can spare some time in updating the blog. It is later that he will see that he has spent some time really well and in the best interest of his company.

Hope that like these CEOs many more would join the wave and share their vision and point of view with all the Internet users who could be their potential customers.

Google Base Updating...

Below is the short version of the email i have got today morning!

From: Google Base Team <googlebase-noreply@google.com>
To: @gmail.com
Sent: Wednesday, 27 May, 2009 12:28:15 AM
Subject: Important update about your Google Base account

Hello,

Thank you for participating in Google Base. We’d like to inform you that in an effort to improve Google Base for both our content providers and users, we’ll be making some important changes to the product. These changes include updating our Terms of Service and the ability for you to add more pertinent information about your business.

Starting today, when you sign in to your Google Base account, you’ll be asked to select your location. After you click “Continue,” you’ll be presented with our new Terms of Service. Please take a moment to read through these terms carefully. Once you’ve accepted the new terms, we invite you to provide additional information about your business, such as your business address and phone number. To begin this process, please sign in to your Google Base account at http://base.google.com

Please know that you have 30 days to sign in to your account and accept the new Terms of Service. After that time and until you accept the new terms, your account may be suspended and your items will no longer appear in our search results.

We appreciate your cooperation.

Sincerely,

The Google Base Team

Email preferences: You have received this mandatory email service announcement to update you about important changes to your Google Base product or account. Please do not reply to this email directly. If you have any questions, please contact us from our Help Center at http://base.google.com/support

Copyright 2009. Google Inc, 1600 Ampitheatre Parkway, Mountain View, CA  94043.

India Finds Unique Ways to Counter Attrition...

Right now there are quite a few challenges that are faced by the IT     enabled services industry and attrition is one of them. However, the attrition rate in India is only 18 percent whereas the USA faces an attrition rate of 42 percent. India’s attrition rate is also lesser than the global attrition rate that is 24 percent. But a continuation of this trend of attrition means a loss of 20 percent of the annual revenue for a company.There are various reasons behind attrition. These reasons include, odd working hours, better opportunities, and untimely demise of an employee. In the year 2005 this attrition rate was about 30 to 40 percent in India and in 2007 it leaped to 50 to 55 percent. But Last year it has seen a considerable drop of 30 percent in this rate of attrition. The credit could be given to some positive and unique steps taken by companies like Infosys and Wipro to hold back good workers.

The IT enabled services companies have taken some positive steps to stop poaching, meaning the hiring of employees by rival mainly small companies. That is the reason that most big companies have an attrition rate of 45 percent. Now these international companies are showing their appreciation towards the best workers by hiking their pay package and giving them promotions so they don’t leave that quickly.

But the most unique step that these India based companies has taken to stop this attrition is helping their employees to voluntarily participate in various social works. Companies like Infosys, and Wipro are giving one year to six months break to its employees so they can help various NGOs in philanthropic work.

This is a trend that is the brainchild of NR Narayana Murthy, the chairman of Infosys. This company first introduced it at the end of the year 2008. Taking the cue from this Nasscom too is trying to encourage IT enabled services workers to do some philanthropic works. Apart from checking the attrition rate this step is also supposed to give these companies boost their image by looking more humanitarian.

Any worker who has been with Infosys for two years can avail this voluntary offer. During this period their pay package will be 50 percent of their current salary.

IT service enabled companies are now hoping that this kind of social work will help its workers find extra enthusiasm in their regular work because it will refresh their whole mental constitution.

Even some of the workers of UST Global, a company that also provides BPO services among others, are helping in the rebuilding process of a village. This village is located in Namma Chennai and is called Azhinjivakkam. These workers are now trying to give the villagers healthcare, and education. They are also trying to improve the environment there.
Now, the world can take a cue from these steps taken by the Indian companies and try to at least reduce the attrition rate.