Year in review—SEO– 2009 in Hindsight...

Alright, let us continue with few more predictions for 2009, and let us evaluate how much of what we would have predicted has turned out be true for this year.

Prediction 4:

• More and more Videos will be used to market the websites and products. As a result more Videos will become part of the search results, which online marketers would want to leverage. In 2009, a result with accompanying video will have about 50 times more chance of appearing in the results than the traditional webpage.

Convert or not? If companies asking for Social media optimizations services (youtube etc.) is any proof that video optimizations is continuing to be an important part of online marketing/SEO strategies.

Holds for 2010? Sure as heaven.

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Prediction 5:

• Blogs will become important part of your website. Interestingly there are still many major companies/businesses/people who still don’t endorse blog as a potential tool for interacting with the world on web. It is accepted by almost the entire major companies that without a blog a website and hence the activity surrounding your brand is pretty much dead. Blogging reflects the efforts of the companies to share and learn information (which is power). TG encourages all the top businesses to blog and become part of larger information sharing communities.

Convert or not? The required shift certainly seems to have started, but it seems that most of the small businesses are very reluctant towards blog. A blog is a small investment which leads to long time benefits. People visiting the website these days make sure to have a look at the blog. I guess the prediction was true, but blogging will pick up even more in coming year.

Holds for 2010? Already said that.

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Prediction 6:

• ROI tracking and analysis will gain momentum. As the economy is taking a fall, more and more metrics will be analyzed for making decisions and checking the ROI. What works and what don’t work online has to be backed up by facts, and tools that define and measure such metrics will play an important role.

Convert or not? Definitely a yes, Google and Yahoo have done lots of investment in making and upgrading the analytics too. The user generated content is now more than ever, and every savvy online marketer is using these tools to their advantage.

Holds for 2010? Not sure where the research is heading in this direction, but we will touch base with this in the predictions for 2010.

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These predictions were not facts, but they are way to measure our direction of thought. We will continue to update ourselves by keeping an eye on the latest in the online marketing world, but to predict and act is to be proactive in approach, and lots of businesses rather take action instead of waiting for reaction. We will continue our year in review series by writing down some predictions for the year 2010. Stay tuned!!

Year in review—SEO– 2009 in Hindsight...

One of the things even a novice in Internet Marketing would have predicted at the end of 2008 was the fact that more and more traditional marketing spending will move online at a rate more increasing than before. As told, the spending was expected to increase in organic SEO, and it has, and it will continue to do so (more in later posts in the series).

Ok, so as search engine marketers, there were few predictions that are mostly evident by the content of our blogs:

Prediction 1:

• Google will take a step closer to ruling this world: kidding, no bet I am not, we at TG realize the importance of knowing how Google is changing, and that is why we watch the search engine behavior closely, some examples are here, here, and here. Point being, we all use Google for search, so more and more of SEO world will try to learn the Google insides more than ever.

Convert or not? Definitely yes, for the reasons just mentioned above.

Holds for 2010? Definitely go. Let’s hold this till next year.

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Prediction 2:

• Lots of small businesses will try to enter SEO business. Lots of them will try to enter the business just to make money, and because they are expecting losses in other departments. But as they say, big fish will always eat the small fish.

Convert or not? Yes, the acquisitions in the industry have been astounding in number.

Holds for 2010? There are so many new companies coming up with technology in the s            same areas (e.g. PPC), that they are bound to be merges to create more space in the market.

Prediction 3:

• More money will be spent on SEO and SMO. Lots of people will realize the importance of organic SEO in their campaigns, and they will continue to invest more in this area.

Convert or not? Yes, there is lots of data about the same on the web. Fact remains that tried and tested methodologies like link building, good content, small codes, smart design will always remain the basic priority of any SEO optimizer.

Holds for 2010? Kudos (More data and analysis on this later).

to be continued

Google continues to make news…...

Google continues to make news…

…and this time with the integration of Google Blogger with the Amazon Associates. This just means that people can make some more bread by promoting the products placed on Amazon site, and yes without having to pay money for hosting a site.

Google blogger is still a widely used platform for blogging in spite of threat from WordPress. People will welcome this change, as this monetization option will allow them a better commission from the Amazon, which is now integrated with the Google ad sense program.

It is easy to set it up even for the non-webmasters, we just have to register for the program and start using the affiliate program for your blog. Business strategy wise, this is move by Amazon to widen its territory, meaning both the parties and the people will benefit from this.

If you accidentally drop by this blog, don’t forget to tell us how much money you have already from this!!!