It always helps to share your ideas and thoughts with the world. That is exactly what CEOs of some of the Indian companies are doing. These top management officials are writing blogs to talk their minds on various issues that can range from a particular topic to some important information about their companies. Generally new startup companies are indulging in this practice and trying to share ideas.
The list of the companies indulging in this practice also includes some IT companies. These companies bring into the table their unique ideas. This is a practice that is quite common in the US. It is seen that this trend has already helped a few companies in improving their strategies.
Some CEOs are finding this tool to be quite useful in order to communicate with their prospective clients or to get immediate feedback. In fact some find it a way to get the attention of Venture Capitalists.
Cogzidel is an outsourcing company that deals in providing various HR solutions to its clients. It is through its CEO blogs that this company gets in touch with its customers and tries to know any specific feedbacks.
However, there is a rule of thumb that one has to follow before they can continue blogging. There should not be any proxy writing. People who regularly log in this section advise that this is a kind of writing that a CEO is himself supposed to write. It should reflect his perception about a particular matter.
Not adhering to this rule would mean complete waste of the platform. Thanks to this new and immerging culture many CEOs to reach out not only to his customers but also to his or her staff. He or she can also talk about his or her philosophies, work ethics, and values. The practice definitely gives the CEO an approachable personality.
These blogs also help in building a solid customer base. It is also a great tool to keep all your customers in loop about the recent developments in company. It would be really nice if every CEO can spare some time in updating the blog. It is later that he will see that he has spent some time really well and in the best interest of his company.
Hope that like these CEOs many more would join the wave and share their vision and point of view with all the Internet users who could be their potential customers.