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We should not try to be smart, smartness will only last to get the project—the results one will deliver will speak volumes, and then clients can decide about whether to continue with the services or not. So client always has a choice. But it happens many times that clients do not seem to be all that willing to give a chance to the service provider. Most of the times, it is because the clients are misinformed about what is SEO or what can be done with SEO. They forget to realize that there are only 10 top results displayed on the Google search results page, and not everybody can fit in there.
But isn’t that what SEO is all about? Why should I even go for SEO?
At present, the kind of algorithm Google search uses is based on calculations, and calculations are always taken advantage of. That is why Google clearly says that one should not worry about search optimization techniques, and instead worry about quality content and site structure. But there are companies who have already made it big in the market and they promote other sites solely based on their reputation (not the clients product). And if you are ready to spend lot of money, you too would get such ranks, but how many of the “traffic” will convert into customers? You never really can get such answers, can you?
So what is my point?
Instead of deciding your online marketing strategy based on a single factor called as page rank, it makes sense that the clients should instead define their goals, their needs for the business and sit with the service providers and talk about achieving those goals instead of demanding and then not benefitting.
But clients come first, isn’t it?
I never disagreed with that, I am just saying that we can create a better playing field for the clients and the SEO services by understanding the “catches” in each other’s fields and then do make the most of what is available.
So what exactly should the client ask from the SEO services company? To be continued…