 |
Google is already making sweeping changes to its algorithm in an effort to make the user search experience better. Now, they have introduced a new search parameter that will be taken into account when it decides which site is better one to be promoted up the order—the page load speed.
It makes perfect sense that Google acknowledges the fact that user experience is time and again hampered by sites that have many features and takes ample time to load at the first place. I personally don’t like sites which take forever to load, I want my information and I want it quickly. Many webmasters wondering why the their sites bounce rates are so high might want to rethink their site structures and take care of the site loading time in the future (now they have another incentive for doing so!!)
If you’re wondering how you can quantify the “magic-speed” factor, then here is the link to the tool that Google has put up for install:
The tool clearly tells us about how well our site is performing when compared to other sites.
Another important factor that will play important role in your SEO campaign is ‘Personalized search’. It necessarily means that all the user generated content that Google is collecting all this while will now be used to rank the pages that show up in the search engine.
It will be interesting to see how much change they make to the site rank depending on these factors. Also, it is important to note that very big sites have got lot of data to load, e.g. Amazon, do you think Google will lower the page rank for Amazon user by user?