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Hyperlinks in SERP descriptions-Yet another google hack?

Another Google plane just whiffed over my hair—The ever-changing Google search algorithm is giving sleepless nights to webmasters. But eureka, we searched for “limitations of Google analytics”…and I defied Archimedes principle…I did not jump out of the bath tub, because I wasn’t sleeping in one, but my eyes surely popped out and hit the computer screen.

Have a peek yourself

google-hyperlink-desc

A hyperlink on limitations has surely crossed another border to provide users with more meaningful glance at the SERPs without entering the page. For a moment, the link appeared to be part of the site links, but there you go! As of now, we do not see if Google intends to have hyperlinks in the description for other sites (since we only see them happening for Wikipedia). Since we all believe –No, we know that Google plays it fair, it means that depending  on how Google decides to induct the hyperlinks in the text description—we might have something to look forward to.

So are they:

  • Trying bringing more important links in purview of users?
  • Trying to highlight some common important dictionary terms?

More comments are needed….

One Response to “Hyperlinks in SERP descriptions-Yet another google hack?”

  1. [...] [Search for "limitations of google analytics" - spotted by TalentGurus] [...]