SEO and married life—Take two

…And the honeymoon ends. The tremendous amount of activity for the client site (any site for that matter) at the beginning of the new SEO project is close to thinking “Is life really this easy? As they say–“honeymoon is only as good as the marriage gets”. But if you are ready to work it out, chances are that you will make it through and your SEO project and client might see a long-term relationship.

What exactly are things that make us believe that SEO and married life are similar? Here are few that we may find quite logical (Please don’t think of your wife or your husband as Google here):

• SEO is a process not an end result. It is true for marriage. Both need commitment.
• Lot of times there is a tendency to overlook lot of things. We know that lot of marriage fights occur over pity reasons. Similarly, it is common to overlook few things in SEO project, for e.g., “even Google’s home page has validation errors”, “It doesn’t matter?” But fact remains that everything counts.
• Doing the basics right—possibly applies to everything in life, and is true for SEO and marriage also.
• Marriage can have its ups and downs, so realizing that there won’t be huge traffics all the time is important. Adding quality content to the websites, and not stopping the marketing websites are ways to show commitment during the downtimes.
• Knowing things during the both the processes can be both funny and frustrating at times. But remember, perseverance will pay, and nothing can beat you when you are past that stage.
• No cheating allowed please! Google doesn’t like it, and the partners in the marriage won’t like it. So if you are looking for quick ways to find satisfaction, look at the screenshots (photo albums) of your website ranking in the first page.
• Nothing works like hard work, so keep at it.

Everybody knows that maintaining the positions in the search engines is far, far more difficult than getting the rank. Not ranking well in no way should lead to lack of enthusiasm to scale up the marketing activities. In fact, that is the time when search engine marketing activities should be beefed up. In contrast, what we get to see is clients backing out, wanting to spend less time and less money on marketing.

As a SEO company or provider of SEO services, it is important that we make client aware of all the possible scenarios that lead up to a successful search engine marketing campaign. Clients should be taken into confidence, should be made to believe that as service providers, we are not here only to take their money. After all, clients getting profits automatically means our profits.

So it is your call—do you want to be divorced?

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