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The way data is “picked up” from various sources to give users the best data for search has changed over the years. In the beginning it used to be straight up blogs, which were supposed to be the best possible updated source of information for a company of person. That has evolved—we have information coming from so many sources, and now the search engines display the latest information from a wide array of sources.
The way Google and other search engines are trying to calculations for displaying the search results that are most relevant is probably going to be a subject of research in the coming year too.
As mentioned earlier, real time search is picking up, and personalized search is the main aim of doing that. The kind of metrics that are going to be impact the personal search experience has still to be confirmed. How the organic results will sort out? Will it be just based on what a user clicks through? Or will it just be based on the history of the users, or may be it will be a combination of everything. May be Google will track the clicks on the Adsense ads, who knows?
But the experimentation will be on in 2010 on these two fronts. As things move forward there will few things that will remain the same in SEO world:
Let’s keep our search lenses on all the time and see what happens in 2010. Btw it does take a month to realize that we are in 2010. When I started writing this piece, I started with “SEO predictions 2009”—I need to get over it!!