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With Twitter, facebook and other micro-blogging sites gaining popularity, Google has started including real-time information in the SERPs. Google took some time to get into the business, but now it has started playing with it, even though the initial search engine talks proved that Google real time search is a failure.
Yes, if you see the above results, you are certainly going to believe that the real time search is doing enough damage by getting results which were last uploaded on to the Internet, but this is just the beginning. The SEO gurus have censured Google for this and have handed over the game into the hands of some engineers, who, according to some, are responsible for putting it up altogether.
It isn’t about the fact that whether such results will confuse SEO experts, it is about the fact that it is natural for people to ask for latest information than the “best” information most of the times. That said, it is true that we are long way away from there.
It is a very natural for people to expect the latest Lil Wayne song when they hit the artist’s name. A song name, its small video along with some information can do wonders to search experience. I cannot believe people think it should be done away with. Although I understand the rationale behind the criticism for the real time search thing, but it will be surely one of the biggest areas of research in the year 2010.