More and more local businesses are entering the web because they want to maximize the business. One way of doing that is by marketing on the web. More and more people are willing to buy online, not only because it takes less effort, but because the entire experience of buying things online has taken leaps these days. Just the other day I was speaking to ILana, owner of a clothing store in LA, and she told me about her plans to expand the business by exposing the products in the store through a website. She herself writes the descriptions of the products available on the website and was talking about how she was teaching herself to do SEO for the website so that more people around LA could visit her site. ILana is just one person whom I happened to meet, I am sure there thousand of other businesses who are doing or trying to do the same for their businesses too.
Google always provides IP based results, so as a user, we can just ask for “trench coats”, without worrying about the place. And that is where we SEO for local listings come into pictures. In fact, it is believed that about 15% results for any product search shows the
Google Maps results, which are clicked by 85% of the people who get such results. So what are some of the factors that are important for improving your results on the local listings? Well our team has been involved in figuring out this thing for some time now, and we are able to come up with few optimizations (yeah, that’s the key—optimize, optimize and optimize).
Let us know how it is going.