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As the market demands fell, businesses looked towards newer ways of selling their business. Internet was the obvious choice, everybody look towards it, the small and medium sized businesses in particular. That is where companies like us came in to sell our services. As more and more companies started venturing to SEM and SEO, the chunk of pie that everybody got, got smaller and smaller. The shrinking budgets meant that the marketers got smarter and we as SEO services providers faced ever so harder times in trying to convince the marketers to spend a bit of their money.
E.g. the people who want SEM of their websites do not know that 80% of the clicks happen through organic results. Yet, 80% of the money that is spent on SEM goes to PPC and other advertising. In-exposure to facts can be costly to those who know it too, because that is exactly what happened in 2009, where a multitude of companies came into SEO field and promised things that lured lots of businesses.
What’s my point?
I am not saying that PPC is not worth it, it just means that the better companies always know how to balance the budget that is dedicated to SEO and the amount that is spend on PPC and other paid advertisements.
Many had predicted that SEO would be dead by the end of 2009, but isn’t, the traditional SEO is here to stay, and I admit my foolhardy predictions a year ago. In some ways, I would have been correct if I had said that SEO would be dead but for organic search engine results marketing—would you agree that the search engine business is going in that direction?
Web remains the most effective way to market business these days because that is where the people are: our moms and dads are on the Internet, the college guys are on the Facebook, and people like us are always on there!!
So many of the things happen, and we tend to discuss lots of things in the hindsight, and so let us see what are the things we would have easily predicted in the beginning of the year from the search engine marketers perspective.
….to be continued