Year in review—SEO– 2009 in Hindsight

Alright, let us continue with few more predictions for 2009, and let us evaluate how much of what we would have predicted has turned out be true for this year.

Prediction 4:

• More and more Videos will be used to market the websites and products. As a result more Videos will become part of the search results, which online marketers would want to leverage. In 2009, a result with accompanying video will have about 50 times more chance of appearing in the results than the traditional webpage.

Convert or not? If companies asking for Social media optimizations services (youtube etc.) is any proof that video optimizations is continuing to be an important part of online marketing/SEO strategies.

Holds for 2010? Sure as heaven.

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Prediction 5:

• Blogs will become important part of your website. Interestingly there are still many major companies/businesses/people who still don’t endorse blog as a potential tool for interacting with the world on web. It is accepted by almost the entire major companies that without a blog a website and hence the activity surrounding your brand is pretty much dead. Blogging reflects the efforts of the companies to share and learn information (which is power). TG encourages all the top businesses to blog and become part of larger information sharing communities.

Convert or not? The required shift certainly seems to have started, but it seems that most of the small businesses are very reluctant towards blog. A blog is a small investment which leads to long time benefits. People visiting the website these days make sure to have a look at the blog. I guess the prediction was true, but blogging will pick up even more in coming year.

Holds for 2010? Already said that.

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Prediction 6:

• ROI tracking and analysis will gain momentum. As the economy is taking a fall, more and more metrics will be analyzed for making decisions and checking the ROI. What works and what don’t work online has to be backed up by facts, and tools that define and measure such metrics will play an important role.

Convert or not? Definitely a yes, Google and Yahoo have done lots of investment in making and upgrading the analytics too. The user generated content is now more than ever, and every savvy online marketer is using these tools to their advantage.

Holds for 2010? Not sure where the research is heading in this direction, but we will touch base with this in the predictions for 2010.

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These predictions were not facts, but they are way to measure our direction of thought. We will continue to update ourselves by keeping an eye on the latest in the online marketing world, but to predict and act is to be proactive in approach, and lots of businesses rather take action instead of waiting for reaction. We will continue our year in review series by writing down some predictions for the year 2010. Stay tuned!!

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