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Year in review—SEO– 2009 in Hindsight

One of the things even a novice in Internet Marketing would have predicted at the end of 2008 was the fact that more and more traditional marketing spending will move online at a rate more increasing than before. As told, the spending was expected to increase in organic SEO, and it has, and it will continue to do so (more in later posts in the series).

Ok, so as search engine marketers, there were few predictions that are mostly evident by the content of our blogs:

Prediction 1:

  • Google will take a step closer to ruling this world: kidding, no bet I am not, we at TG realize the importance of knowing how Google is changing, and that is why we watch the search engine behavior closely, some examples are here, here, and here. Point being, we all use Google for search, so more and more of SEO world will try to learn the Google insides more than ever.

Convert or not? Definitely yes, for the reasons just mentioned above.

Holds for 2010? Definitely go. Let’s hold this till next year.

Prediction 2:

  • Lots of small businesses will try to enter SEO business. Lots of them will try to enter the business just to make money, and because they are expecting losses in other departments. But as they say, big fish will always eat the small fish.

Convert or not? Yes, the acquisitions in the industry have been astounding in number.

Holds for 2010? There are so many new companies coming up with technology in the s            same areas (e.g. PPC), that they are bound to be merges to create more space in the market.

Prediction 3:

  • More money will be spent on SEO and SMO. Lots of people will realize the importance of organic SEO in their campaigns, and they will continue to invest more in this area.

Convert or not? Yes, there is lots of data about the same on the web. Fact remains that tried and tested methodologies like link building, good content, small codes, smart design will always remain the basic priority of any SEO optimizer.

Holds for 2010? Kudos (More data and analysis on this later).

to be continued

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